Holidays are nearing and I’m sure your Christmas list is getting longer by the day. Head over to the Glorietta Activity Center at the Taiwan Excellence Experience Zone 3 on November 24 to 26 and you will see a plethora of Taiwan’s best brands awaits in an interactive product showcase, all bearing its coveted seal of excellence!

Sponsored by Taiwan’s Ministry of Economic Affairs (MOEA) and Bureau of Foreign Trade (BOFT), the Taiwan External Trade Development Council (TAITRA) implements its Taiwan Excellence campaign to promote innovative and superior-quality products and encourage innovators to continue what they do best: INNOVATING.

Anyone who visits can get a first-hand experience of products at Experience Zone 3. They will be showcasing many products that reflect the diverse interests of family members and loved ones.

  • The Tatung Fusion Cooker is a multifunctional cooker and the best kitchen companion for any foodie.
  • The ZenFone 3 Zoom has innovative dual-lens optics and its ƒ/1.7 SONY IMX362 sensor and 2.3x optical zoom camera.
  • For the adrenaline junkie, there’s Kymco Xciting 400 motorcycle, which makes riders feel completely safe while enjoying the pleasures of driving.


This three-day event promises a line-up of exciting activities such as product showcases, mini-concerts, booth navigation tours, and fashion shows. You can look forward to performances by Jona and University of Sto. Tomas Singers (November 24); Darren Espanto and the Mandaluyong Children’s Choir (November 25); and Erik Santos and Psalms of David Philharmonic Orchestra, Inc. (November 26).

Major prizes also await the winners of the games and raffle draws lined up. You can win a foldable Tern Verge X10 with its ultra-light wheels, a PaperShoot Hinoki Digital Camera with its single-button system or the dual camera ASUS Zenfone 4!

For more information, visit, and like Taiwan Excellence on Facebook.

About Taiwan Excellence
The symbol of Taiwan Excellence honors Taiwan’s most innovative products, providing tremendous value to users worldwide. Products carrying this symbol have been selected for specific Taiwan Excellence Awards based on their excellence in design, quality, marketing, Taiwanese R&D, and manufacturing. Initiated by the Ministry of Economic Affairs (MOEA), R.O.C. in 1992, the symbol of Taiwan Excellence is recognized by 101 countries.

Sponsored by Bureau of Foreign Trade (BOFT), MOEA
The Bureau of Foreign Trade (BOFT) under the Ministry of Economic Affairs (MOEA), R.O.C. implements policies and regulations governing foreign trade and economic cooperation. Established in January 1969, BOFT’s role and position is regularly adapted to meet the needs of the ever-changing international economic and trade environments. BOFT has been guiding and working with the Taiwan External Trade Development Council (TAITRA) in numerous promotional trade projects and activities both internationally and domestically. Working with TAITRA for decades, BOFT continues to commission TAITRA for critical government projects relating to business, trade, and investment, while promoting Taiwan internationally.

Implemented by the Taiwan External Trade Development Council (TAITRA)
Founded in 1970 to help promote foreign trade, the Taiwan External Trade Development Council (TAITRA) is the foremost non-profit, semi-governmental trade promotion organization in Taiwan. Jointly sponsored by the government, industry associations, and several commercial organizations, TAITRA assists Taiwanese businesses and manufacturers in strengthening their international competitiveness and in dealing with the foreign market challenges. TAITRA boasts a well-coordinated trade promotion and information network of over 1,200 international marketing specialists stationed throughout its Taipei headquarters and 50 overseas offices worldwide. Together with its sister organizations, the Taiwan Trade Center (TTC) and the Taipei World Trade Center (TWTC), TAITRA has created a wealth of trade opportunities through effective promotion strategies.